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From the category archives: Lift A Brand Blog

Donk Kits

Do It Yourself: How to donk my ride

The term Donk used to refer to solely to a highly customized Mid-70s Chevrolet Impala and then any American-made full-size car from that period. But nowadays, any car on large custom wheels falls into the “Donk” category.

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What Is a Donk?

A true “donk” car refers specifically to 1971-1976 full-size Chevrolet cars. The term “donk” actually comes from the Chevy Impala. During these years, the Impala had a special logo that featured a leaping African antelope. To many, this jumping creature resembled a donkey, so when this particular Chevy model started gaining traction in the custom-car industry, people started referring to them as “donks.”

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Brand New Cadillac

In 1979, The Clash took their London-inspired punk rhythms, combined them with a US-rockabilly style, and belted out “Brand New Cadillac.” It has become one of the most iconic songs about automobiles ever recorded.

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